This morning I am drinking a sample cup of Starbucks VIA Ready Brew (or better known as instant coffee). Honestly...better than I expected but I believe I will continue on being a staple American and prefer brewed coffee. Maybe it is just in my head but it isn't the same. The taste isn't bad but the texture and finish of each sip just feels...well instant. For camping or other extreme circumstances where coffee is needed I would prefer this over other instant coffees but never will you hear me say, "You know what, don't go through the hassle of grinding up those fresh beans and brewing a glorious pot of coffee. Just boil up some water, pour that pouter into the cup, and stir. It tastes much better."
Over the lean summer months of television viewing my family and I have DVR'd on more than one occasion the show CHOPPED on the Food Network. The basic premise is you begin with four chefs. The first timed round is the appetizer. They have a set amount of time to take three random ingredients and turn it into an appetizer for the three judges. The judges critique the chefs based on presentation, creativity, and taste. The bottom appetizer is "chopped" and they move on to the entree round. Following this round someone else is "chopped" until there are two chefs left for the dessert round. Following the dessert round the final competitor is chopped and one person is left as the "chopped" champion. This past Friday night the girls (Isabelle & Tori) competed in a Chopped challenge where Mace and I were the judges. Gretchen took pictures so I will allow her the privilege of telling you exactly what happened on her blog. Lets just say I had more than enough sugar intake on Friday.
Heading to Myrtle Beach next Sunday for a week with my sister Katie's family. We have been talking about this trip for like 3-4 years and it is finally going to happen. The girls have never seen the ocean yet so it will be a wonderful trip (except for the 2600 miles in the van driving there and back!!!).
4 comments:
can't wait to see you guys!!!! and be apart of the girls first encounter with the atlantic :)
I was shocked and appalled that Starbucks has gone instant. I had heard the rumors before I left, and now it's reality. They've let me down. But, you're right. It really did taste pretty good. I'll stick with the fresh grind and fresh brew as well!
I picked up one of these little packets myself...took it to my cafe and mixed it up. Then I set a cup of our Larry's Beans fresh grind and brew next to it - and had my employees taste. The VIA stuff is horrible! Jamie, I think you were being too kind in your description. The grittiness is very prevalent - and downright gross. I thought that Starbucks was trying to 'get back to it's roots'??!! Instant coffee seems to be going in the opposite direction. And no matter how 'good' the instant coffee could ever be (it's not though, it's disgusting), would you ever really seriously want to compare it to your fresh brewed coffee?!?! That's pretty much just telling the world that your coffee sucks so bad, you might as well just drink instant! Like Abs....I'm disappointed with Starbucks wasted opportunity to give their brand a better image.
MAN! You've got three women making food for you and allowing you to judge it. I have GOT to figure out how you do this :)
Nice to get an update!
Post a Comment